A false-advertising lawsuit filed in California against Taco Bell claiming the company doesn’t use real beef has been withdrawn, but Taco Bell isn’t ready for the fight to end just yet. AP reports that the company ran full-page ads yesterday in the New York Times, USA Today, the Wall Street Journal, and publications in Los Angeles, Chicago, and Alabama, where the Beasley Allen firm that filed the suit is based.
The ad is aimed at the law firm, and asks “Would it kill you to say you’re sorry?” It goes on to say that Taco Bell made no changes to its products or advertising, rebutting Beasley Allen’s explanation of why the suit was dropped.
Take a look at the ad here.
Kudos to Taco Bell for keeping the PR battle alive over what we can safely say was an unwarranted lawsuit.
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